It’s just.that.simple

Chris Sheldrick, CEO of What3Words (w3w) is on the speaking circuit bringing widespread attention to location referencing. GPS coordinates, otherwise
known as latitude and longitude, are the set of numbers that enable geospatial professionals to identify and map a particular location. Originally in the domain of cartographers, these numbers are now used by software programs for mapping and navigation applications; they are not really used by the average person.